diff --git a/README.md b/README.md
index 967dc37..a09ec99 100644
--- a/README.md
+++ b/README.md
@@ -147,17 +147,17 @@ guidelines for more information.
 You may be familiar with [Version 1], which is written in [Rust]. So, why re-write it in [Go]?
 
 Ultimately, `treefmt` is spending most of it's time shelling out calls to the underlying formatters. This process is
-just as fast/performant in [Go] as it is in [Rust].
+just as fast/performant in Go as it is in Rust.
 
 The remaining tasks are processing some cli args and parsing a config file. Do we really need something as _heavy duty_
-as [Rust] for that?
+as Rust for that?
 
-Despite all this, you can make good, sane arguments for continuing with [Version 1] in [Rust] instead of a re-write.
+Despite all this, you can make good, sane arguments for continuing with [Version 1] in Rust instead of a re-write.
 So here's a _bad argument_.
 
 [Brian] wanted to improve performance by moving away from a [Toml] cache file, introduce pipelines for applying multiple
-formatters against the same file set, and add an extensible approach for how `treefmt` walks file systems. He knows [Go]
-much better than [Rust].
+formatters against the same file set, and add an extensible approach for how `treefmt` walks file systems. He knows Go
+much better than Rust.
 
 [zimbatm] thought it was a good idea too.